Systematic Review of E-Servicescape
This paper aims to systematically review the development of the literature on e-servicescape conceptualization and its impacts on customers. It also aims to analyze the research gap and future direction of e-servicescape studies. A systematic review and analysis were conducted on 38 e-servicescape s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en en |
| Published: |
Penerbit UMS
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/37395/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/37395/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/37395/ https://doi.org/10.51200/mjbe.v10i1.4351 |
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| Summary: | This paper aims to systematically review the development of the literature on e-servicescape conceptualization and its impacts on customers. It also aims to analyze the research gap and future direction of e-servicescape studies. A systematic review and analysis were conducted on 38 e-servicescape studies published between 2004 and 2021. It presented the description and analysis of the context and dimensions of e-servicescape, research methods and theoriesof e-servicescape studies, and impacts on customers by e-Servicescape perspectives. The future development of the conceptualization e-servicescape is also presented. Thispaper is the first systematic review of theconcept of e-servicescape. It aims to stimulate researchers to explore more dimensions of thee-servicescape for emerging topics and involve ore digital and virtual atmospherics. |
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