Traditional Food Entrepreneurs in Sabah and Selangor States: A qualitative perspective
This study aimed to explore local entrepreneurs during the COVID-19 pandemic in Sabah and Selangor states. Twenty participants from the selected business categories were identified and interviewed using a semi-structured question. Two themes: Food category (coded: categories of food; type of food) a...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en en |
| Published: |
ResearchGate
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/37253/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/37253/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/37253/ https://doi.org/10.21834/jabs.v8i25.429 |
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| Summary: | This study aimed to explore local entrepreneurs during the COVID-19 pandemic in Sabah and Selangor states. Twenty participants from the selected business categories were identified and interviewed using a semi-structured question. Two themes: Food category (coded: categories of food; type of food) and Business criteria (coded: experience, customer, type of business). Entrepreneurs from both states adapt to the changes due to the COVID-19 pandemic by implementing new methods to sustain their business, customer, and type of business. The concerned entrepreneurs must adapt to the changes due to the COVID-19 pandemic by implementing new methods to sustain their business life. |
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