Determinants of customer experience for luxury hotels in Malaysia

To meet the needs of an increasing number of people who want to take advantage of technology, the lodging industry has begun to offer a diverse range of customer experiences. Scholars have paid more attention to how customers feel about their hotel stays, which is not new. Through a PLS-SEM analysis...

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Main Authors: Raini Anne Laipan, Mazalan Mifli, Oscar Dousin, Bamini KPD Balakrishnan
Format: Article
Language:en
Published: Human Resource Management Academic Research Society 2022
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/35547/1/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/35547/
http://dx.doi.org/10.6007/IJARBSS/v12-i11/15175
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author Raini Anne Laipan
Mazalan Mifli
Oscar Dousin
Bamini KPD Balakrishnan
author_facet Raini Anne Laipan
Mazalan Mifli
Oscar Dousin
Bamini KPD Balakrishnan
author_sort Raini Anne Laipan
building UMS Library
collection Institutional Repository
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
continent Asia
country Malaysia
description To meet the needs of an increasing number of people who want to take advantage of technology, the lodging industry has begun to offer a diverse range of customer experiences. Scholars have paid more attention to how customers feel about their hotel stays, which is not new. Through a PLS-SEM analysis, this paper shows the results of a survey that asked customers of four- and five-star hotels how they felt about the actions hotels took to improve their service quality. The study gives practitioner information about the most of factor service quality to influence the customer experience. The main goals are to find out the "service quality hotel" quality (Interaction quality, physical environment quality and outcome quality) practises and to see if there is a link on how customers feel about their stay. The results of this study supported the research hypotheses. Study showed that customers experience is most effected by the quality of interactions, followed by the physical environment’s quality, and outcomes quality at hotels, which provides them a significant experience of hedonic, economic, social and altruistic values. Implications, limitations, and possible directions for future research are also given.
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spelling my.ums.eprints-355472025-05-22T03:14:17Z https://eprints.ums.edu.my/id/eprint/35547/ Determinants of customer experience for luxury hotels in Malaysia Raini Anne Laipan Mazalan Mifli Oscar Dousin Bamini KPD Balakrishnan HF5410-5417.5 Marketing. Distribution of products TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service To meet the needs of an increasing number of people who want to take advantage of technology, the lodging industry has begun to offer a diverse range of customer experiences. Scholars have paid more attention to how customers feel about their hotel stays, which is not new. Through a PLS-SEM analysis, this paper shows the results of a survey that asked customers of four- and five-star hotels how they felt about the actions hotels took to improve their service quality. The study gives practitioner information about the most of factor service quality to influence the customer experience. The main goals are to find out the "service quality hotel" quality (Interaction quality, physical environment quality and outcome quality) practises and to see if there is a link on how customers feel about their stay. The results of this study supported the research hypotheses. Study showed that customers experience is most effected by the quality of interactions, followed by the physical environment’s quality, and outcomes quality at hotels, which provides them a significant experience of hedonic, economic, social and altruistic values. Implications, limitations, and possible directions for future research are also given. Human Resource Management Academic Research Society 2022-11-05 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/35547/1/FULL%20TEXT.pdf Raini Anne Laipan and Mazalan Mifli and Oscar Dousin and Bamini KPD Balakrishnan (2022) Determinants of customer experience for luxury hotels in Malaysia. International Journal of Academic Research in Business and Social Sciences, 12 (11). pp. 289-303. http://dx.doi.org/10.6007/IJARBSS/v12-i11/15175
spellingShingle HF5410-5417.5 Marketing. Distribution of products
TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Raini Anne Laipan
Mazalan Mifli
Oscar Dousin
Bamini KPD Balakrishnan
Determinants of customer experience for luxury hotels in Malaysia
title Determinants of customer experience for luxury hotels in Malaysia
title_full Determinants of customer experience for luxury hotels in Malaysia
title_fullStr Determinants of customer experience for luxury hotels in Malaysia
title_full_unstemmed Determinants of customer experience for luxury hotels in Malaysia
title_short Determinants of customer experience for luxury hotels in Malaysia
title_sort determinants of customer experience for luxury hotels in malaysia
topic HF5410-5417.5 Marketing. Distribution of products
TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
url https://eprints.ums.edu.my/id/eprint/35547/1/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/35547/
http://dx.doi.org/10.6007/IJARBSS/v12-i11/15175
url_provider http://eprints.ums.edu.my/