Causes of customers’ cognitive dissonance and product return frequency: a Malaysian packaged food context

Manuscript type: Research paper Research aims: The cost and frequency of purchased product return are of considerable concern to marketers and retailers. This paper examines the post-purchase cognitive states that influence product return and the drivers that cause cognitive dissonance. Design/Metho...

Full description

Bibliographic Details

Main Authors:	Phang, Ing @ Grace, Ricadonna Pei Ling, Zaiton Osman
Format:	Article
Language:	en en
Published:	University of Malaya 2022
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/35513/1/Abstract.pdf https://eprints.ums.edu.my/id/eprint/35513/2/Full%20text.pdf https://eprints.ums.edu.my/id/eprint/35513/ https://ajba.um.edu.my/index.php/AJBA/article/view/41017 https://doi.org/10.22452/ajba.vol15no2.6
Tags:	Add Tag No Tags, Be the first to tag this record!