Consumer acceptance toward takaful in Pakistan An application of diffusion of innovation theory
Purpose – The purpose of this paper is to determine the factors influencing customer adoption toward takaful products in Pakistan. Design/methodology/approach – The study used five attributes of diffusion innovation theory (DOI), namely, relative advantage, compatibility, trialability, observability...
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| Format: | Article |
| Language: | en en |
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Emerald Publishing Limited
2019
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| Online Access: | https://eprints.ums.edu.my/id/eprint/31821/1/Consumer%20acceptance%20toward%20takaful%20in%20Pakistan%20.pdf https://eprints.ums.edu.my/id/eprint/31821/2/Consumer%20acceptance%20toward%20takaful%20in%20Pakistan%201.pdf https://eprints.ums.edu.my/id/eprint/31821/ https://www.emerald.com/insight/content/doi/10.1108/IJOEM-08-2017-0275/full/pdf?casa_token=VsmrK6fxZqMAAAAA:avXkb6_u4kwZNoIJ5Xct0u9I9cw1lKHr4h6qn_XqYSAn00uvgaaPx9K-p2jeX9qFFCEnJMhYVkFrIW6hQlgdnLDwr__qITCwh6fvt3eReJ0PGW_bNaMo https://doi.org/ 10.1108/IJOEM-08-2017-0275 |
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| _version_ | 1831794691631218688 |
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| author | Muhammad Ali Syed Ali Raza Chin, Hong Puah Hanudin Amin |
| author_facet | Muhammad Ali Syed Ali Raza Chin, Hong Puah Hanudin Amin |
| author_sort | Muhammad Ali |
| building | UMS Library |
| collection | Institutional Repository |
| content_provider | Universiti Malaysia Sabah |
| content_source | UMS Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Purpose – The purpose of this paper is to determine the factors influencing customer adoption toward takaful products in Pakistan. Design/methodology/approach – The study used five attributes of diffusion innovation theory (DOI), namely, relative advantage, compatibility, trialability, observability and complexity. Furthermore, the authors introduced two additional constructs, namely, consumer awareness and religiosity to analyze the adoption behavior of customers. A total of 365 questionnaires were distributed among the participants of the study. The survey was conducted in the Karachi city where the respondents were the existing and potential users of takaful products. The theoretical model of DOI theory was tested using structural equation modeling. Findings – The findings report that complexity has a negative impact on the adoption of takaful, whereas relative advantage, compatibility, trialability, observability, religiosity and consumer awareness shows a positive and significant influence. Originality/value – It is a noteworthy point that past literature is quite limited to investigate the determinants of consumer intentions to adopt takaful products. Based on this argument, the authors build the study to provide a scope and coverage in the field of Islamic insurance. The authors also expect that the research will encourage and provide a venue for forthcoming studies to help policy makers and academicians in this emerging business. |
| format | Article |
| id | my.ums.eprints-31821 |
| institution | Universiti Malaysia Sabah |
| language | en en |
| publishDate | 2019 |
| publisher | Emerald Publishing Limited |
| record_format | eprints |
| spelling | my.ums.eprints-318212022-03-03T00:33:55Z https://eprints.ums.edu.my/id/eprint/31821/ Consumer acceptance toward takaful in Pakistan An application of diffusion of innovation theory Muhammad Ali Syed Ali Raza Chin, Hong Puah Hanudin Amin HG8011-9999 Insurance Purpose – The purpose of this paper is to determine the factors influencing customer adoption toward takaful products in Pakistan. Design/methodology/approach – The study used five attributes of diffusion innovation theory (DOI), namely, relative advantage, compatibility, trialability, observability and complexity. Furthermore, the authors introduced two additional constructs, namely, consumer awareness and religiosity to analyze the adoption behavior of customers. A total of 365 questionnaires were distributed among the participants of the study. The survey was conducted in the Karachi city where the respondents were the existing and potential users of takaful products. The theoretical model of DOI theory was tested using structural equation modeling. Findings – The findings report that complexity has a negative impact on the adoption of takaful, whereas relative advantage, compatibility, trialability, observability, religiosity and consumer awareness shows a positive and significant influence. Originality/value – It is a noteworthy point that past literature is quite limited to investigate the determinants of consumer intentions to adopt takaful products. Based on this argument, the authors build the study to provide a scope and coverage in the field of Islamic insurance. The authors also expect that the research will encourage and provide a venue for forthcoming studies to help policy makers and academicians in this emerging business. Emerald Publishing Limited 2019 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/31821/1/Consumer%20acceptance%20toward%20takaful%20in%20Pakistan%20.pdf text en https://eprints.ums.edu.my/id/eprint/31821/2/Consumer%20acceptance%20toward%20takaful%20in%20Pakistan%201.pdf Muhammad Ali and Syed Ali Raza and Chin, Hong Puah and Hanudin Amin (2019) Consumer acceptance toward takaful in Pakistan An application of diffusion of innovation theory. International Journal of Emerging Markets, 14 (4). pp. 620-638. ISSN 1746-8809 https://www.emerald.com/insight/content/doi/10.1108/IJOEM-08-2017-0275/full/pdf?casa_token=VsmrK6fxZqMAAAAA:avXkb6_u4kwZNoIJ5Xct0u9I9cw1lKHr4h6qn_XqYSAn00uvgaaPx9K-p2jeX9qFFCEnJMhYVkFrIW6hQlgdnLDwr__qITCwh6fvt3eReJ0PGW_bNaMo https://doi.org/ 10.1108/IJOEM-08-2017-0275 https://doi.org/ 10.1108/IJOEM-08-2017-0275 |
| spellingShingle | HG8011-9999 Insurance Muhammad Ali Syed Ali Raza Chin, Hong Puah Hanudin Amin Consumer acceptance toward takaful in Pakistan An application of diffusion of innovation theory |
| title | Consumer acceptance toward takaful in Pakistan
An application of diffusion of innovation theory |
| title_full | Consumer acceptance toward takaful in Pakistan
An application of diffusion of innovation theory |
| title_fullStr | Consumer acceptance toward takaful in Pakistan
An application of diffusion of innovation theory |
| title_full_unstemmed | Consumer acceptance toward takaful in Pakistan
An application of diffusion of innovation theory |
| title_short | Consumer acceptance toward takaful in Pakistan
An application of diffusion of innovation theory |
| title_sort | consumer acceptance toward takaful in pakistan
an application of diffusion of innovation theory |
| topic | HG8011-9999 Insurance |
| url | https://eprints.ums.edu.my/id/eprint/31821/1/Consumer%20acceptance%20toward%20takaful%20in%20Pakistan%20.pdf https://eprints.ums.edu.my/id/eprint/31821/2/Consumer%20acceptance%20toward%20takaful%20in%20Pakistan%201.pdf https://eprints.ums.edu.my/id/eprint/31821/ https://www.emerald.com/insight/content/doi/10.1108/IJOEM-08-2017-0275/full/pdf?casa_token=VsmrK6fxZqMAAAAA:avXkb6_u4kwZNoIJ5Xct0u9I9cw1lKHr4h6qn_XqYSAn00uvgaaPx9K-p2jeX9qFFCEnJMhYVkFrIW6hQlgdnLDwr__qITCwh6fvt3eReJ0PGW_bNaMo https://doi.org/ 10.1108/IJOEM-08-2017-0275 https://doi.org/ 10.1108/IJOEM-08-2017-0275 |
| url_provider | http://eprints.ums.edu.my/ |