Semiotic analysis of Sabah product: durian chocolate

This study is research on advertising of locally produced food products, especially in Sabah. It is undeniable that Sabah products are unique and capable of competing at a higher level. However, the impact of local food product labelling on society is still questionable and less encouraging. Proper...

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Bibliographic Details

Main Authors:	Putera Faidz Hassanal Nordin, Mohamad Puad Bebit
Format:	Article
Language:	en en
Published:	Penerbit UMS 2021
Subjects:	NC703-725 General works NC997-1003 Commercial art. Advertising art TX341-641 Nutrition. Foods and food supply
Online Access:	https://eprints.ums.edu.my/id/eprint/31570/1/Semiotic%20analysis%20of%20Sabah%20product.pdf https://eprints.ums.edu.my/id/eprint/31570/2/Semiotic%20analysis%20of%20Sabah%20product1.pdf https://eprints.ums.edu.my/id/eprint/31570/ https://jurcon.ums.edu.my/ojums/index.php/jobsts/article/view/3599
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