APA (7th ed.) Citation

Grace, P. I. @., Osman, Z., & Yin, L. T. (2020). Marketing mix and STP strategies: An exploratory study into grocery retailers in Malaysia. Human Resource Management Academic Research Society (www.hrmars.com).

Chicago Style (17th ed.) Citation

Grace, Phang Ing @, Zaiton Osman, and Lim Tze Yin. Marketing Mix and STP Strategies: An Exploratory Study into Grocery Retailers in Malaysia. Human Resource Management Academic Research Society (www.hrmars.com), 2020.

MLA (9th ed.) Citation

Grace, Phang Ing @, et al. Marketing Mix and STP Strategies: An Exploratory Study into Grocery Retailers in Malaysia. Human Resource Management Academic Research Society (www.hrmars.com), 2020.