Review on relationship between co-operative, credible, conversational, and consistency of sustainable brand as a determinant factor of consumer buying behaviour for cosmetics products

In the globalization era, the improvement of technology, science, society, economy, and education provide people to have a better standard of living and styles and lead to a major emphasis on beauty and physical attractiveness. Cosmetics and skincare are important today because its help to enhance p...

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Bibliographic Details

Main Authors:	Tan, Chiew Ying, Sidah Idris, Wajiran Sinun
Format:	Article
Language:	en en
Published:	Penerbit Universiti Malaysia Sabah 2020
Subjects:	HF Commerce
Online Access:	https://eprints.ums.edu.my/id/eprint/27536/1/Review%20on%20relationship%20between%20co-operative%2C%20credible%2C%20conversational%2C%20and%20consistency%20of%20sustainable%20brand%20as%20a%20determinant%20factor%20of%20consumer%20buying%20behaviour%20for%20cosmetics%20products%20abstract.pdf https://eprints.ums.edu.my/id/eprint/27536/2/Review%20on%20relationship%20between%20co-operative%2C%20credible%2C%20conversational%2C%20and%20consistency%20of%20sustainable%20brand%20as%20a%20determinant%20factor%20of%20consumer%20buying%20behaviour%20for%20cosmetics%20products%20fulltext.pdf https://eprints.ums.edu.my/id/eprint/27536/ https://jurcon.ums.edu.my/ojums/index.php/mjbe/article/view/2129/1574
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