Factors Influencing Online Purchase Intention of Millennial and Gen Z Consumers

This study examines the factors affecting millennials and generation Z’s purchase intention in online shopping. The variables under investigation, namely, impulse purchase orientation, quality orientation, brand orientation, online trust, and online purchase experience, were tested. The data collect...

Full description

Bibliographic Details

Main Authors:	Nasrul Fadhrullah Isa, Sharifah Nurafizah Syed Annuar, Imelda Albert Gisip, Nelson Lajuni
Format:	Article
Language:	en en
Published:	2020
Subjects:	L Education (General)
Online Access:	https://eprints.ums.edu.my/id/eprint/26275/1/Factors%20Influencing%20Online%20Purchase%20Intention%20of%20Millennial%20and%20Gen%20Z%20Consumers%20.pdf https://eprints.ums.edu.my/id/eprint/26275/2/Factors%20Influencing%20Online%20Purchase%20Intention%20of%20Millennial%20and%20Gen%20Z%20Consumers%201.pdf https://eprints.ums.edu.my/id/eprint/26275/
Tags:	Add Tag No Tags, Be the first to tag this record!