Personality, interpersonal identification and agent's performance in Multilevel Marketing Industry (MLM): preliminary

Personality, interpersonal identification and agent's performance in Multilevel Marketing Industry (MLM): preliminary

Purpose-This paper aims to explore the influence of personality traits on agent's performance in MLM industry based in Malaysia, taking into consideration the mediating role of interpersonal identification. Design/methodology/approach-The Big Five Factors (BFF) of personality traits was used i...

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Bibliographic Details
Main Authors: Shaierah Gulabdin, Toh, Pei Sung, Stephen Laison Sondoh Jr
Format: Article
Language:en
Published: Human Resource Management Academic Research Society (HRMARS) 2020
Subjects:
HF Commerce
Online Access:https://eprints.ums.edu.my/id/eprint/25329/1/Personality_Interpersonal%20Identification%20and%20Agents%20Performance%20in%20Multilevel%20Marketing%20Industry%20%28MLM%29%20-%20Preliminary%20%281%29.pdf
https://eprints.ums.edu.my/id/eprint/25329/
http://dx.doi.org/10.6007/IJARBSS/v10-i3/7061
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https://eprints.ums.edu.my/id/eprint/25329/1/Personality_Interpersonal%20Identification%20and%20Agents%20Performance%20in%20Multilevel%20Marketing%20Industry%20%28MLM%29%20-%20Preliminary%20%281%29.pdf
https://eprints.ums.edu.my/id/eprint/25329/
http://dx.doi.org/10.6007/IJARBSS/v10-i3/7061

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