Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth

Prior research has demonstrated how negative emotions influence negative word-of-mouth (NWOM). However, what if there exist certain positive emotions that influence consumers to spread NWOM? This research develops and tests a novel prediction that shows how a discrete positive emotion – hubristic pr...

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Bibliographic Details

Main Authors:	Felix Septianto, Gavin Northey, Chiew, Tung Moi, Ngo, Liem Viet
Format:	Article
Language:	en
Published:	Elsevier B.V. 2019
Subjects:	BF Psychology H1-99 Social sciences (General)
Online Access:	https://eprints.ums.edu.my/id/eprint/25005/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/25005/ https://doi.org/10.1016/j.ijresmar.2019.11.003
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