Cellular phone users’ experiences towards online shopping

This study aims to examine cellular phone users’ motivating factors towards online shopping. 100 university students located in Klang Valley, Malaysia were involved as the respondents. They were required to complete a set of questionnaire and had to own a cellular phone in order to be selected as sa...

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Bibliographic Details
Main Author: Norazah Mohd Suki
Format: Article
Language:en
Published: v. 2, n. 1, p. pp. 38-45, jan. 2011 2011
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/21666/1/Cellular%20phone%20users%E2%80%99%20experiences%20towards%20online%20shopping.pdf
https://eprints.ums.edu.my/id/eprint/21666/
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