APA (7th ed.) Citation

Adis, A. @. A. A., Kim, H. J., Ing, G. P., Majid, M. R. A., Osman, Z., & Razli, I. A. (2015). The impact of character presence and entertainment value on brand recall and brand attitude in advergame. INSInet Publications.

Chicago Style (17th ed.) Citation

Adis, Azaze @ Azizi Abdul, Hyung Jun Kim, Grace Phang Ing, Mohd Rizwan Abdul Majid, Zaiton Osman, and Izyanti Awang Razli. The Impact of Character Presence and Entertainment Value on Brand Recall and Brand Attitude in Advergame. INSInet Publications, 2015.

MLA (9th ed.) Citation

Adis, Azaze @ Azizi Abdul, et al. The Impact of Character Presence and Entertainment Value on Brand Recall and Brand Attitude in Advergame. INSInet Publications, 2015.