Gender, age, and education: do they really moderate online music acceptance?
The objective of this paper is to investigate whether gender, age, and education really moderate online music acceptance of early adopters. An empirical survey was used to test the hypotheses. Data were collected from a total of 200 questionnaires distributed to early adopters of online music and...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
IBIMA Publishing
2011
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/20212/1/Gender.pdf https://eprints.ums.edu.my/id/eprint/20212/ http://doi.org/10.5171/2011.959384 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|