Hsin, H. C., & Hamid, M. R. A. (2011). The effect of corporate brand dominance, involvement and corporate associations on attitudes toward new product development. Academic Journal.
Chicago Style (17th ed.) CitationHsin, Hsin Chang, and Mohamad Rizal Abdul Hamid. The Effect of Corporate Brand Dominance, Involvement and Corporate Associations on Attitudes Toward New Product Development. Academic Journal, 2011.
MLA (9th ed.) CitationHsin, Hsin Chang, and Mohamad Rizal Abdul Hamid. The Effect of Corporate Brand Dominance, Involvement and Corporate Associations on Attitudes Toward New Product Development. Academic Journal, 2011.
Warning: These citations may not always be 100% accurate.