APA (7th ed.) Citation

Mifli, M., Hashim, R., & Zainal, A. (2015). Managing menu innovation in a saturated market: An empirical evidence from restaurant chains in Malaysia.

Chicago Style (17th ed.) Citation

Mifli, Mazalan, Rahmat Hashim, and Artinah Zainal. Managing Menu Innovation in a Saturated Market: An Empirical Evidence from Restaurant Chains in Malaysia. 2015.

MLA (9th ed.) Citation

Mifli, Mazalan, et al. Managing Menu Innovation in a Saturated Market: An Empirical Evidence from Restaurant Chains in Malaysia. 2015.