Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers
New smartphone models and brands are bombarding the market at an alarming rate confusing consumers when it comes to their purchase intention. Consumer purchase intention is heavily influenced by a variety of factors from trends, to applications. This study aims to examine the factors influencing sma...
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| Format: | Article |
| Language: | en en |
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Inderscience
2022
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| Online Access: | http://umpir.ump.edu.my/id/eprint/36657/1/Will%20Diyana%20Paper.pdf http://umpir.ump.edu.my/id/eprint/36657/7/Factors%20influencing%20purchase%20intention%20of%20smartphone.pdf http://umpir.ump.edu.my/id/eprint/36657/ https://doi.org/10.1504/IJTMKT.2022.122445 |
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| author | Tan, W. H. Kamarudin, D. |
| author_facet | Tan, W. H. Kamarudin, D. |
| author_sort | Tan, W. H. |
| building | UMPSA Library |
| collection | Institutional Repository |
| content_provider | Universiti Malaysia Pahang Al-Sultan Abdullah |
| content_source | UMPSA Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | New smartphone models and brands are bombarding the market at an alarming rate confusing consumers when it comes to their purchase intention. Consumer purchase intention is heavily influenced by a variety of factors from trends, to applications. This study aims to examine the factors influencing smartphone purchase intention among Gen Z consumers in Malaysia. Quantitative approach, purposive sampling method was employed to access the populations of Gen Z in Malaysia. Data was collected from 164 respondents through a structurally designed questionnaire. The proposed theoretical model was tested using PLS-SEM technique. The findings revealed that convenience was the main contributor to their smartphone purchase intention. This study contributes to the limited literatures in Malaysia, providing insights to the marketers, manufacturers, and academicians on what Gen Z Malaysian consumers think, as to what influences them the most when it comes to purchasing a smartphone. |
| format | Article |
| id | my.ump.umpir.36657 |
| institution | Universiti Malaysia Pahang |
| language | en en |
| publishDate | 2022 |
| publisher | Inderscience |
| record_format | eprints |
| spelling | my.ump.umpir.366572023-03-13T06:56:08Z http://umpir.ump.edu.my/id/eprint/36657/ Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers Tan, W. H. Kamarudin, D. HE Transportation and Communications HF Commerce T Technology (General) New smartphone models and brands are bombarding the market at an alarming rate confusing consumers when it comes to their purchase intention. Consumer purchase intention is heavily influenced by a variety of factors from trends, to applications. This study aims to examine the factors influencing smartphone purchase intention among Gen Z consumers in Malaysia. Quantitative approach, purposive sampling method was employed to access the populations of Gen Z in Malaysia. Data was collected from 164 respondents through a structurally designed questionnaire. The proposed theoretical model was tested using PLS-SEM technique. The findings revealed that convenience was the main contributor to their smartphone purchase intention. This study contributes to the limited literatures in Malaysia, providing insights to the marketers, manufacturers, and academicians on what Gen Z Malaysian consumers think, as to what influences them the most when it comes to purchasing a smartphone. Inderscience 2022-04-18 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/36657/1/Will%20Diyana%20Paper.pdf pdf en http://umpir.ump.edu.my/id/eprint/36657/7/Factors%20influencing%20purchase%20intention%20of%20smartphone.pdf Tan, W. H. and Kamarudin, D. (2022) Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers. International Journal of Technology Marketing, 16 (1/2). pp. 50-70. ISSN 1741-878X. (Published) https://doi.org/10.1504/IJTMKT.2022.122445 https://doi.org/10.1504/IJTMKT.2022.122445 |
| spellingShingle | HE Transportation and Communications HF Commerce T Technology (General) Tan, W. H. Kamarudin, D. Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers |
| title | Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers |
| title_full | Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers |
| title_fullStr | Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers |
| title_full_unstemmed | Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers |
| title_short | Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers |
| title_sort | factors influencing purchase intention of smartphone: a case of gen z malaysian consumers |
| topic | HE Transportation and Communications HF Commerce T Technology (General) |
| url | http://umpir.ump.edu.my/id/eprint/36657/1/Will%20Diyana%20Paper.pdf http://umpir.ump.edu.my/id/eprint/36657/7/Factors%20influencing%20purchase%20intention%20of%20smartphone.pdf http://umpir.ump.edu.my/id/eprint/36657/ https://doi.org/10.1504/IJTMKT.2022.122445 https://doi.org/10.1504/IJTMKT.2022.122445 |
| url_provider | http://umpir.ump.edu.my/ |