Determinants of firm performance in automotive industry: Empirical insights from Malaysia

This paper is centered towards examining whether innovation, social media marketing, and corporate social responsibility have any associations with firm performance in automotive sector. By reviewing the prior literature, it can be concluded that there are limited studies which focused on investigat...

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Bibliographic Details

Main Authors:	Hanaysha, Jalal Rajeh, Saleh, Isam, Suhaidah, Hussain, Lee, Khai Loon, Abu Bakar, Zahari
Format:	Article
Language:	en en
Published:	IGI Global 2021
Subjects:	H Social Sciences (General) HD Industries. Land use. Labor
Online Access:	http://umpir.ump.edu.my/id/eprint/32569/1/Determinants%20of%20firm%20performance%20in%20automotive%20industry.pdf http://umpir.ump.edu.my/id/eprint/32569/2/Determinants%20of%20firm%20performance%20in%20automotive%20industry_FULL.pdf http://umpir.ump.edu.my/id/eprint/32569/ https://doi.org/10.4018/IJSSMET.2021070108
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