Determination of the influence factors on social commerce in SME: A review

Social commerce refers to a new wave of e-commerce wherein traditional e-commerce companies use social media or social networking services to promote online transactions and shopping-related information exchanges. It has become a new critical hub of product sourcing for both businesses and individua...

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Main Authors: Sutomo, Erwin, Nur Shamsiah, Abdul Rahman, Awanis, Romli
Format: Article
Language:en
Published: Penerbit Universiti Malaysia Pahang 2020
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/29536/1/Determination%20of%20the%20influence%20factors%20on%20social%20commerce.pdf
http://umpir.ump.edu.my/id/eprint/29536/
https://journal.ump.edu.my/ijsecs/article/view/4900
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author Sutomo, Erwin
Nur Shamsiah, Abdul Rahman
Awanis, Romli
author_facet Sutomo, Erwin
Nur Shamsiah, Abdul Rahman
Awanis, Romli
author_sort Sutomo, Erwin
building UMPSA Library
collection Institutional Repository
content_provider Universiti Malaysia Pahang Al-Sultan Abdullah
content_source UMPSA Institutional Repository
continent Asia
country Malaysia
description Social commerce refers to a new wave of e-commerce wherein traditional e-commerce companies use social media or social networking services to promote online transactions and shopping-related information exchanges. It has become a new critical hub of product sourcing for both businesses and individuals. Still, there is a scarcity of identifying what significantly contributes to success. This study aim to investigate the determinants factor that influence the implementation of social commerce. The results of this study are TAM is a method that is widely used for social commerce implementation, while the factors that influence the implementation of social commerce are trust, perceived usefulness, information quality, ease of use, enjoyment, and service quality.
format Article
id my.ump.umpir.29536
institution Universiti Malaysia Pahang
language en
publishDate 2020
publisher Penerbit Universiti Malaysia Pahang
record_format eprints
spelling my.ump.umpir.295362020-10-12T04:49:23Z http://umpir.ump.edu.my/id/eprint/29536/ Determination of the influence factors on social commerce in SME: A review Sutomo, Erwin Nur Shamsiah, Abdul Rahman Awanis, Romli HF Commerce QA75 Electronic computers. Computer science Social commerce refers to a new wave of e-commerce wherein traditional e-commerce companies use social media or social networking services to promote online transactions and shopping-related information exchanges. It has become a new critical hub of product sourcing for both businesses and individuals. Still, there is a scarcity of identifying what significantly contributes to success. This study aim to investigate the determinants factor that influence the implementation of social commerce. The results of this study are TAM is a method that is widely used for social commerce implementation, while the factors that influence the implementation of social commerce are trust, perceived usefulness, information quality, ease of use, enjoyment, and service quality. Penerbit Universiti Malaysia Pahang 2020 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/29536/1/Determination%20of%20the%20influence%20factors%20on%20social%20commerce.pdf Sutomo, Erwin and Nur Shamsiah, Abdul Rahman and Awanis, Romli (2020) Determination of the influence factors on social commerce in SME: A review. International Journal of Software Engineering and Computer Systems (IJSECS), 6 (2). pp. 74-83. ISSN 2289-8522. (Published) https://journal.ump.edu.my/ijsecs/article/view/4900
spellingShingle HF Commerce
QA75 Electronic computers. Computer science
Sutomo, Erwin
Nur Shamsiah, Abdul Rahman
Awanis, Romli
Determination of the influence factors on social commerce in SME: A review
title Determination of the influence factors on social commerce in SME: A review
title_full Determination of the influence factors on social commerce in SME: A review
title_fullStr Determination of the influence factors on social commerce in SME: A review
title_full_unstemmed Determination of the influence factors on social commerce in SME: A review
title_short Determination of the influence factors on social commerce in SME: A review
title_sort determination of the influence factors on social commerce in sme: a review
topic HF Commerce
QA75 Electronic computers. Computer science
url http://umpir.ump.edu.my/id/eprint/29536/1/Determination%20of%20the%20influence%20factors%20on%20social%20commerce.pdf
http://umpir.ump.edu.my/id/eprint/29536/
https://journal.ump.edu.my/ijsecs/article/view/4900
url_provider http://umpir.ump.edu.my/