Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach

Educational institutes are adopting Online Social Networks (OSNs) to facilitate learning activities in university campuses. However, before implementation a new technology there is need to identify and measure the factors that influence users' acceptance of the new technology. This will aid to...

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Main Authors: Al-Sharafi, Mohammed A., Mufadhal, Mokhtar Esmail, Noor Azida, Sahabudin, Ruzaini, Abdullah Arshah
Format: Article
Language:en
Published: Sharif University of Technology, Tehran, I.R. Iran 2019
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/24849/1/Acceptance%20of%20online%20social%20networks%20as%20technology-based%20education.pdf
http://umpir.ump.edu.my/id/eprint/24849/
https://doi.org/10.24200/SCI.2018.51570.2256
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author Al-Sharafi, Mohammed A.
Mufadhal, Mokhtar Esmail
Noor Azida, Sahabudin
Ruzaini, Abdullah Arshah
author_facet Al-Sharafi, Mohammed A.
Mufadhal, Mokhtar Esmail
Noor Azida, Sahabudin
Ruzaini, Abdullah Arshah
author_sort Al-Sharafi, Mohammed A.
building UMPSA Library
collection Institutional Repository
content_provider Universiti Malaysia Pahang Al-Sultan Abdullah
content_source UMPSA Institutional Repository
continent Asia
country Malaysia
description Educational institutes are adopting Online Social Networks (OSNs) to facilitate learning activities in university campuses. However, before implementation a new technology there is need to identify and measure the factors that influence users' acceptance of the new technology. This will aid to critically predict the success or failure of the new technology that is to be adopted. Therefore, this study aims to identify the factors that influence student’s acceptance of online social networks as learning tool. Besides, a research model is developed based on the identified factors grounded on Technology Acceptance Model (TAM). In addition, Structural Equation Model (SEM) was employed to validate the developed model hypotheses based data collected by employing online survey from 537 students in University Malaysia Pahang (UMP). Furthermore, findings from this study have significant implications and considerable value for higher educational institutes to devise better strategies for adoption of OSNs' as a learning tool.
format Article
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institution Universiti Malaysia Pahang
language en
publishDate 2019
publisher Sharif University of Technology, Tehran, I.R. Iran
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spelling my.ump.umpir.248492019-08-16T07:09:33Z http://umpir.ump.edu.my/id/eprint/24849/ Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach Al-Sharafi, Mohammed A. Mufadhal, Mokhtar Esmail Noor Azida, Sahabudin Ruzaini, Abdullah Arshah HM Sociology LB2300 Higher Education QA75 Electronic computers. Computer science Educational institutes are adopting Online Social Networks (OSNs) to facilitate learning activities in university campuses. However, before implementation a new technology there is need to identify and measure the factors that influence users' acceptance of the new technology. This will aid to critically predict the success or failure of the new technology that is to be adopted. Therefore, this study aims to identify the factors that influence student’s acceptance of online social networks as learning tool. Besides, a research model is developed based on the identified factors grounded on Technology Acceptance Model (TAM). In addition, Structural Equation Model (SEM) was employed to validate the developed model hypotheses based data collected by employing online survey from 537 students in University Malaysia Pahang (UMP). Furthermore, findings from this study have significant implications and considerable value for higher educational institutes to devise better strategies for adoption of OSNs' as a learning tool. Sharif University of Technology, Tehran, I.R. Iran 2019-01 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/24849/1/Acceptance%20of%20online%20social%20networks%20as%20technology-based%20education.pdf Al-Sharafi, Mohammed A. and Mufadhal, Mokhtar Esmail and Noor Azida, Sahabudin and Ruzaini, Abdullah Arshah (2019) Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach. Scientia Iranica, 26 (1). pp. 136-144. ISSN 1026-3098. (Published) https://doi.org/10.24200/SCI.2018.51570.2256 https://doi.org/10.24200/SCI.2018.51570.2256
spellingShingle HM Sociology
LB2300 Higher Education
QA75 Electronic computers. Computer science
Al-Sharafi, Mohammed A.
Mufadhal, Mokhtar Esmail
Noor Azida, Sahabudin
Ruzaini, Abdullah Arshah
Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach
title Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach
title_full Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach
title_fullStr Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach
title_full_unstemmed Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach
title_short Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach
title_sort acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach
topic HM Sociology
LB2300 Higher Education
QA75 Electronic computers. Computer science
url http://umpir.ump.edu.my/id/eprint/24849/1/Acceptance%20of%20online%20social%20networks%20as%20technology-based%20education.pdf
http://umpir.ump.edu.my/id/eprint/24849/
https://doi.org/10.24200/SCI.2018.51570.2256
https://doi.org/10.24200/SCI.2018.51570.2256
url_provider http://umpir.ump.edu.my/