Building Trust and Loyalty in Digital Marketplace: Determinants Influencing Online Customer in Pahang, Malaysia

In the era of digital advancements, the digital marketplace has transformed consumer behavior, fundamentally altering the landscape of online shopping and interaction. This research investigates the elements influencing customer loyalty toward the digital market, focusing on privacy and security, de...

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Bibliographic Details

Main Authors:	Chen Wei, Yap, Shi Qing, Lim, Pee Shen, Soon, Wong Xin, Yi, Mohd Johan, Mohd Remie, Bahari, Noraine
Format:	Article
Language:	en
Published:	UiTM Perlis 2025
Subjects:	H Social Sciences (General) HD28 Management. Industrial Management
Online Access:	https://umpir.ump.edu.my/id/eprint/46873/1/4.%20Mycite.pdf https://journal.uitm.edu.my/ojs/index.php/JI/article/view/6449/4403 https://umpir.ump.edu.my/id/eprint/46873/
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