Investigating the moderating effect of market trends on the relationship between customer relationship management and customer performance in microfinance institutions
The purpose of this research is to determine the impact of customer relationship management on customer performance with the independent variable dimensions, such as needs, segment, and knowledge, and the dependent variable dimensions, which comprise customer satisfaction and customer loyalty, along...
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| Format: | Thesis |
| Language: | en |
| Published: |
2024
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| Online Access: | https://umpir.ump.edu.my/id/eprint/46569/1/Investigating%20the%20moderating%20effect%20of%20market%20trends%20on%20the%20relationship%20between%20customer%20relationship%20management%20and%20customer%20performance%20in%20microfinance%20institutions.pdf https://umpir.ump.edu.my/id/eprint/46569/ |
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