Factors affecting cstomers’ experience in local fast food restaurant
Fastest growing number of fast food franchises in Malaysia become a major threat for local fast food to sustain in their business. A case study was conducted to explored factors affecting customers’ experience towards local fast food restaurant in Malaysia. The purpose is to investigate the most imp...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2014
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| Online Access: | http://discol.umk.edu.my/id/eprint/9095/ |
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