APA (7th ed.) Citation

Ismail, M., Razak, R. C., Yaacob, M. R., Zakaria, M. N., Hanum, N., & Luqman, A. (2016). Predictive modelling of mobile marketing usage among generation Y: A preliminary survey.

Chicago Style (17th ed.) Citation

Ismail, Mohammad, Razli Che Razak, Mohd Rafi Yaacob, Mohd Nazri Zakaria, Nadia Hanum, and Azyanee Luqman. Predictive Modelling of Mobile Marketing Usage Among Generation Y: A Preliminary Survey. 2016.

MLA (9th ed.) Citation

Ismail, Mohammad, et al. Predictive Modelling of Mobile Marketing Usage Among Generation Y: A Preliminary Survey. 2016.