APA (7th ed.) Citation

Loh, M., Ahmad, M., & Alam, S. S. (2015). Influence of customer values and self-image congruity on customer behavior based CRM performance.

Chicago Style (17th ed.) Citation

Loh, Mandy, Maisarah Ahmad, and Syed Shah Alam. Influence of Customer Values and Self-image Congruity on Customer Behavior Based CRM Performance. 2015.

MLA (9th ed.) Citation

Loh, Mandy, et al. Influence of Customer Values and Self-image Congruity on Customer Behavior Based CRM Performance. 2015.