Banking selection criteria : a study among muslims in Kelantan
The main purpose of this study is to examine the differences of selection criteria that are considered by Muslims in Kelantan in selecting their preferred bank. Based on the past literatures, seven main criteria of banking selection have been studied to determine the significant difference of the...
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| Format: | Non-Indexed Article |
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2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8002/ https://mail.google.com/mail/u/0/#inbox/151ec54feec426b1?projector=1 |
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| author | Siti Fariha Muhamad Nurul Atika Anuar Mohd Khairy Kamarudin Nurul Ashykin Abd Aziz Afifah Hanim Md Pazil Mohd Zulkifli Muhammad |
| author_facet | Siti Fariha Muhamad Nurul Atika Anuar Mohd Khairy Kamarudin Nurul Ashykin Abd Aziz Afifah Hanim Md Pazil Mohd Zulkifli Muhammad |
| author_sort | Siti Fariha Muhamad |
| building | Perpustakaan Universiti Malaysia Kelantan |
| collection | Institutional Repository |
| content_provider | Universiti Malaysia Kelantan |
| content_source | UMK Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The main purpose of this study is to examine the differences of selection criteria that are considered
by Muslims in Kelantan in selecting their preferred bank. Based on the past literatures, seven main
criteria of banking selection have been studied to determine the significant difference of the criteria
by focusing on the level of education of the respondent as research subject. Findings suggest that
electronic service is the most important criteria influences customer’s selection and there is no
significant difference between the groups in the selection criteria except on the bank reputation and
image. In addition, qualitative method reveals that the religious factor is not primary criteria in
selecting a bank among Muslims in Kelantan. This study suggests that the Islamic bank should
analyze customer segment in any possible way to attract bank consumers especially Muslims to opt
for Islamic bank. |
| format | Non-Indexed Article |
| id | my.umk.eprints.8002 |
| institution | Universiti Malaysia Kelantan |
| publishDate | 2015 |
| record_format | eprints |
| spelling | my.umk.eprints.80022022-05-23T10:24:38Z http://discol.umk.edu.my/id/eprint/8002/ Banking selection criteria : a study among muslims in Kelantan Siti Fariha Muhamad Nurul Atika Anuar Mohd Khairy Kamarudin Nurul Ashykin Abd Aziz Afifah Hanim Md Pazil Mohd Zulkifli Muhammad The main purpose of this study is to examine the differences of selection criteria that are considered by Muslims in Kelantan in selecting their preferred bank. Based on the past literatures, seven main criteria of banking selection have been studied to determine the significant difference of the criteria by focusing on the level of education of the respondent as research subject. Findings suggest that electronic service is the most important criteria influences customer’s selection and there is no significant difference between the groups in the selection criteria except on the bank reputation and image. In addition, qualitative method reveals that the religious factor is not primary criteria in selecting a bank among Muslims in Kelantan. This study suggests that the Islamic bank should analyze customer segment in any possible way to attract bank consumers especially Muslims to opt for Islamic bank. 2015 Non-Indexed Article NonPeerReviewed Siti Fariha Muhamad and Nurul Atika Anuar and Mohd Khairy Kamarudin and Nurul Ashykin Abd Aziz and Afifah Hanim Md Pazil and Mohd Zulkifli Muhammad (2015) Banking selection criteria : a study among muslims in Kelantan. International Journal of Marketing Research Review, 3 (12). ISSN 2347-1670 https://mail.google.com/mail/u/0/#inbox/151ec54feec426b1?projector=1 |
| spellingShingle | Siti Fariha Muhamad Nurul Atika Anuar Mohd Khairy Kamarudin Nurul Ashykin Abd Aziz Afifah Hanim Md Pazil Mohd Zulkifli Muhammad Banking selection criteria : a study among muslims in Kelantan |
| title | Banking selection criteria : a study among muslims in Kelantan |
| title_full | Banking selection criteria : a study among muslims in Kelantan |
| title_fullStr | Banking selection criteria : a study among muslims in Kelantan |
| title_full_unstemmed | Banking selection criteria : a study among muslims in Kelantan |
| title_short | Banking selection criteria : a study among muslims in Kelantan |
| title_sort | banking selection criteria : a study among muslims in kelantan |
| url | http://discol.umk.edu.my/id/eprint/8002/ https://mail.google.com/mail/u/0/#inbox/151ec54feec426b1?projector=1 |
| url_provider | http://discol.umk.edu.my/ |