Tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value
This study analyses the dimensionality of tourist perceived value in a context that is rarely studied, community-based homestay tourism. A survey of 353 tourists to homestay villages was used to examine both functional and experiential aspects of perceived value, and structural equation models were...
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| Main Authors: | , , |
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| Format: | Non-Indexed Article |
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SAGE Journal
2011
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| Online Access: | http://discol.umk.edu.my/id/eprint/7776/ |
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| _version_ | 1831512403786858496 |
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| author | Nik Maheran Nik Muhammad Salamiah A. Jamal Nor' Ain Othman |
| author_facet | Nik Maheran Nik Muhammad Salamiah A. Jamal Nor' Ain Othman |
| author_sort | Nik Maheran Nik Muhammad |
| building | Perpustakaan Universiti Malaysia Kelantan |
| collection | Institutional Repository |
| content_provider | Universiti Malaysia Kelantan |
| content_source | UMK Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study analyses the dimensionality of tourist perceived value in a context that is rarely studied, community-based homestay tourism. A survey of 353 tourists to homestay villages was used to examine both functional and experiential aspects of perceived value, and structural equation models were used to verify the validity and reliability of the scales. Tourist perceived value was tested and illustrated through a parsimonious construct with five dimensions: (i) functional value (establishment); (ii) functional value (price); (iii) experiential value (host-guest interaction); (iv) experiential value (activity, culture and knowledge); and (v) emotional value. These dimensions were measured by 20 significant items. The results indicate that functional, emotional and experiential factors are important determinants of the perceived value of community-based homestay tourism. It is therefore recommended that host providers, marketers and governments should pay attention to the order of importance of these value dimensions to increase overall tourist value as well as to better develop the positioning strategies and promotion of this tourism niche. |
| format | Non-Indexed Article |
| id | my.umk.eprints.7776 |
| institution | Universiti Malaysia Kelantan |
| publishDate | 2011 |
| publisher | SAGE Journal |
| record_format | eprints |
| spelling | my.umk.eprints.77762022-05-23T10:22:26Z http://discol.umk.edu.my/id/eprint/7776/ Tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value Nik Maheran Nik Muhammad Salamiah A. Jamal Nor' Ain Othman This study analyses the dimensionality of tourist perceived value in a context that is rarely studied, community-based homestay tourism. A survey of 353 tourists to homestay villages was used to examine both functional and experiential aspects of perceived value, and structural equation models were used to verify the validity and reliability of the scales. Tourist perceived value was tested and illustrated through a parsimonious construct with five dimensions: (i) functional value (establishment); (ii) functional value (price); (iii) experiential value (host-guest interaction); (iv) experiential value (activity, culture and knowledge); and (v) emotional value. These dimensions were measured by 20 significant items. The results indicate that functional, emotional and experiential factors are important determinants of the perceived value of community-based homestay tourism. It is therefore recommended that host providers, marketers and governments should pay attention to the order of importance of these value dimensions to increase overall tourist value as well as to better develop the positioning strategies and promotion of this tourism niche. SAGE Journal 2011-01 Non-Indexed Article NonPeerReviewed Nik Maheran Nik Muhammad and Salamiah A. Jamal and Nor' Ain Othman (2011) Tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value. Journal of Vacation Marketing, 17 (1). pp. 5-15. ISSN 1479-1870 |
| spellingShingle | Nik Maheran Nik Muhammad Salamiah A. Jamal Nor' Ain Othman Tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value |
| title | Tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value |
| title_full | Tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value |
| title_fullStr | Tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value |
| title_full_unstemmed | Tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value |
| title_short | Tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value |
| title_sort | tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value |
| url | http://discol.umk.edu.my/id/eprint/7776/ |
| url_provider | http://discol.umk.edu.my/ |