Ghee, W. Y., Sheau-Fen, Y., & Sun-May, L. (2012). Store brand proneness: Effects of perceived risks, quality and familiarity. Elsevier.
Chicago Style (17th ed.) CitationGhee, Wee Yu, Yap Sheau-Fen, and Leong Sun-May. Store Brand Proneness: Effects of Perceived Risks, Quality and Familiarity. Elsevier, 2012.
MLA (9th ed.) CitationGhee, Wee Yu, et al. Store Brand Proneness: Effects of Perceived Risks, Quality and Familiarity. Elsevier, 2012.
Warning: These citations may not always be 100% accurate.
