APA (7th ed.) Citation

Wern, L. J., Sarafudin, N. K. N., Norhisham, N. S., & Zulkifli, N. E. F. (2016). The effectiveness of Electronic Word-of-Mouth (eWOM) on consumer purchase intention among Generation-Y.

Chicago Style (17th ed.) Citation

Wern, Lim Jiea, Nor Khairul Nisa Sarafudin, Nor Shafira Norhisham, and Nur Ezete Fazlina Zulkifli. The Effectiveness of Electronic Word-of-Mouth (eWOM) on Consumer Purchase Intention Among Generation-Y. 2016.

MLA (9th ed.) Citation

Wern, Lim Jiea, et al. The Effectiveness of Electronic Word-of-Mouth (eWOM) on Consumer Purchase Intention Among Generation-Y. 2016.