The Influence Of Social Presence Through The Web Interface Towards Online Shopping Attitude Of Undergraduate Students In Umk (Kampus Kota), Pengkalan Chepa

This paper mainly explained about the online shopping attitude of undergraduate student in UMK Kampus Kota. There have several factors such as perceived usefulness, trust and enjoyment that influence the student’s buying attitude were analyzed. The objective of this study is to examine the relations...

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Bibliographic Details
Main Authors: Eng, Wen Qi, Mohd Arif, Mohamad Amiruddin, Thayananthan, Nalini, Hamiruddin, Nur Hidayah
Format: Undergraduate Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/6389/
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