Examining the Factors Influencing Consumer Buying Behaviour of Instant Food among Residents in Kota Bharu Kelantan
Food and culture eating of Malaysian residents have undergone some changes. Jebaraj in 2014 stated that consumers are showing much attention in new and good quality of instant food products. Instant food products are commercially prepared without additional preparation. Consumption of excessive inst...
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| Format: | Undergraduate Final Project Report |
| Published: |
2020
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| Online Access: | http://discol.umk.edu.my/id/eprint/4209/ |
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