The effect of browsing and price dispersion on online impulse buying behaviour among millennials in Malaysia
Impulsive buying behaviour is capable to boost sales for stores and trigger consumers to buy online. Millennials in Malaysia cannot resist buying impulsively due to the negative consequences of online impulsive buying behaviour in e-commerce. Therefore, uncontrolled online impulsive buying among mil...
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| Format: | UMK Etheses |
| Language: | en |
| Published: |
2024
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| Online Access: | http://discol.umk.edu.my/id/eprint/16806/1/LU%20MAN%20HONG.pdf http://discol.umk.edu.my/id/eprint/16806/ |
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