The influence of E-Commerce live streaming on customer purchase intention among student in UMK Pengkalan Chepa
E-commerce live streaming has become a popular and effective way for businesses to reach and engage with consumers (Jiang, 2022). It allows companies to showcase their products and services in real-time, providing a more immersive and interactive shopping experience for customers. This method allowi...
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| Main Authors: | , , , |
|---|---|
| Format: | Undergraduate Final Project Report |
| Language: | en |
| Published: |
2024
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| Online Access: | http://discol.umk.edu.my/id/eprint/14053/1/SAK15.pdf http://discol.umk.edu.my/id/eprint/14053/ |
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