Relationship of consumer and brand engagement on facebook based on liking behaviour.
This research paper is about the factors affecting consumers’ liking behaviour on Facebook brand page. This research focus on the consumer engagement that represent by consumer’s liking brand page. Consumer’s liking brand page is determined by the type of personality traits of consumer. There are th...
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| Main Author: | |
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| Format: | UMK Etheses |
| Language: | en |
| Published: |
2018
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| Online Access: | http://discol.umk.edu.my/id/eprint/10687/1/MUHAMMAD%20AL%20FARHAN%20BIN%20MD%20ADNAN.pdf http://discol.umk.edu.my/id/eprint/10687/ |
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