A multimodal analysis of glojas aesthetics anti aging advertisements on facebook / Presana Kalaichelvan
Advertisements play a pivotal role in influencing the choices of consumers especially in the beauty business. These advertisements function as a vehicle to convince consumers that more is needed to make themselves look desirable and attractive. This study aims to identify how the anti-aging advertis...
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| Format: | Thesis |
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2024
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| Online Access: | http://studentsrepo.um.edu.my/15561/2/Presana_Kalaichelvan.pdf http://studentsrepo.um.edu.my/15561/1/Presana_Alaichelvan.pdf http://studentsrepo.um.edu.my/15561/ |
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| _version_ | 1831436658223874048 |
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| author | Presana , Kalaichelvan |
| author_facet | Presana , Kalaichelvan |
| author_sort | Presana , Kalaichelvan |
| building | UM Library |
| collection | Institutional Repository |
| content_provider | Universiti Malaya |
| content_source | UM Student Repository |
| continent | Asia |
| country | Malaysia |
| description | Advertisements play a pivotal role in influencing the choices of consumers especially in the beauty business. These advertisements function as a vehicle to convince consumers that more is needed to make themselves look desirable and attractive. This study aims to identify how the anti-aging advertisements from Glojas Aesthetics are visually and verbally constructed to promote youthfulness and to recognise the messages conveyed by Glojas Aesthetics on aging through the anti-aging advertisements on its official page on Facebook. This paper employed Kress and van Leuwen’s (2020) Visual Social Semiotics and Fairclough’s (1995) Critical Discourse Analysis to conduct a discourse analysis on the anti-aging advertisements from Glojas Aesthetics. The data needed to carry out the research are collected from Glojas Aesthetic’s verified page on Facebook. A total of 30 advertisements were collected and analysed by using the proposed frameworks. Through the analysis, the study seeks to educate consumers on how anti-aging advertisements work visually and verbally to promote youthfulness as well as shed light on the anti-aging messages conveyed through the advertisements that construct aging as a problem or disease to be dealt with.
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| format | Thesis |
| id | my.um.stud-15561 |
| institution | Universiti Malaya |
| publishDate | 2024 |
| record_format | eprints |
| spelling | my.um.stud-155612024-11-25T22:50:30Z A multimodal analysis of glojas aesthetics anti aging advertisements on facebook / Presana Kalaichelvan Presana , Kalaichelvan P Philology. Linguistics Advertisements play a pivotal role in influencing the choices of consumers especially in the beauty business. These advertisements function as a vehicle to convince consumers that more is needed to make themselves look desirable and attractive. This study aims to identify how the anti-aging advertisements from Glojas Aesthetics are visually and verbally constructed to promote youthfulness and to recognise the messages conveyed by Glojas Aesthetics on aging through the anti-aging advertisements on its official page on Facebook. This paper employed Kress and van Leuwen’s (2020) Visual Social Semiotics and Fairclough’s (1995) Critical Discourse Analysis to conduct a discourse analysis on the anti-aging advertisements from Glojas Aesthetics. The data needed to carry out the research are collected from Glojas Aesthetic’s verified page on Facebook. A total of 30 advertisements were collected and analysed by using the proposed frameworks. Through the analysis, the study seeks to educate consumers on how anti-aging advertisements work visually and verbally to promote youthfulness as well as shed light on the anti-aging messages conveyed through the advertisements that construct aging as a problem or disease to be dealt with. 2024-01 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/15561/2/Presana_Kalaichelvan.pdf application/pdf http://studentsrepo.um.edu.my/15561/1/Presana_Alaichelvan.pdf Presana , Kalaichelvan (2024) A multimodal analysis of glojas aesthetics anti aging advertisements on facebook / Presana Kalaichelvan. Masters thesis, Universiti Malaya. http://studentsrepo.um.edu.my/15561/ |
| spellingShingle | P Philology. Linguistics Presana , Kalaichelvan A multimodal analysis of glojas aesthetics anti aging advertisements on facebook / Presana Kalaichelvan |
| title | A multimodal analysis of glojas aesthetics anti aging advertisements on facebook / Presana Kalaichelvan |
| title_full | A multimodal analysis of glojas aesthetics anti aging advertisements on facebook / Presana Kalaichelvan |
| title_fullStr | A multimodal analysis of glojas aesthetics anti aging advertisements on facebook / Presana Kalaichelvan |
| title_full_unstemmed | A multimodal analysis of glojas aesthetics anti aging advertisements on facebook / Presana Kalaichelvan |
| title_short | A multimodal analysis of glojas aesthetics anti aging advertisements on facebook / Presana Kalaichelvan |
| title_sort | multimodal analysis of glojas aesthetics anti aging advertisements on facebook / presana kalaichelvan |
| topic | P Philology. Linguistics |
| url | http://studentsrepo.um.edu.my/15561/2/Presana_Kalaichelvan.pdf http://studentsrepo.um.edu.my/15561/1/Presana_Alaichelvan.pdf http://studentsrepo.um.edu.my/15561/ |
| url_provider | http://studentsrepo.um.edu.my/ |