Behavioural intention to use Artificial Intelligence (AI) among accounting students: Evaluating the effect of technology readiness and job relevance / Jyashree Krishnanraw

This study investigates the determinants affecting Malaysian accounting students' behavioural intention to use Artificial Intelligence (AI) using an extended Technology Acceptance Model (TAM) framework. Amidst the expanding integration of AI in Asia's accounting industry, this research see...

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Bibliographic Details

Main Author:	Jyashree , Krishnanraw
Format:	Thesis
Published:	2024
Subjects:	HF5601 Accounting
Online Access:	http://studentsrepo.um.edu.my/15389/2/Jyashree_Krishnanraw.pdf http://studentsrepo.um.edu.my/15389/1/Jyashree_Krishnanraw.pdf http://studentsrepo.um.edu.my/15389/
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