Behavioural intention to use Artificial Intelligence (AI) among accounting students: Evaluating the effect of technology readiness and job relevance / Jyashree Krishnanraw
This study investigates the determinants affecting Malaysian accounting students' behavioural intention to use Artificial Intelligence (AI) using an extended Technology Acceptance Model (TAM) framework. Amidst the expanding integration of AI in Asia's accounting industry, this research see...
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| Format: | Thesis |
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2024
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| Online Access: | http://studentsrepo.um.edu.my/15389/2/Jyashree_Krishnanraw.pdf http://studentsrepo.um.edu.my/15389/1/Jyashree_Krishnanraw.pdf http://studentsrepo.um.edu.my/15389/ |
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