Mohtar, M., Rudd, J. M., & Evanschitzky, H. (2019). Clarifying the brand personality construct in Malaysia. Emerald.
Chicago Style (17th ed.) CitationMohtar, Mozard, John M. Rudd, and Heiner Evanschitzky. Clarifying the Brand Personality Construct in Malaysia. Emerald, 2019.
MLA (9th ed.) CitationMohtar, Mozard, et al. Clarifying the Brand Personality Construct in Malaysia. Emerald, 2019.
Warning: These citations may not always be 100% accurate.
