Travel motivation among cross border tourists: Case study of Langkawi
Research that focuses on regional tourists in Malaysia is scarce in literature. This study examined the influence of travel motivations; economic, nature, and cultural aspects on tourists’ loyalty intention in the context of Langkawi Island, Malaysia. A total of 200 fully answered questionnaires wer...
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| Format: | Article |
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Elsevier
2019
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| Online Access: | http://eprints.um.edu.my/23764/ https://doi.org/10.1016/j.tmp.2019.03.004 |
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| author | Park, Jonghyun Musa, Ghazali Moghavvemi, Sedigheh Thirumoorthi, Thinaranjeney Taha, Azni Zarina Mohtar, Mozard Sarker, Md Moniruzzaman |
| author_facet | Park, Jonghyun Musa, Ghazali Moghavvemi, Sedigheh Thirumoorthi, Thinaranjeney Taha, Azni Zarina Mohtar, Mozard Sarker, Md Moniruzzaman |
| author_sort | Park, Jonghyun |
| building | UM Library |
| collection | Institutional Repository |
| content_provider | Universiti Malaya |
| content_source | UM Research Repository |
| continent | Asia |
| country | Malaysia |
| description | Research that focuses on regional tourists in Malaysia is scarce in literature. This study examined the influence of travel motivations; economic, nature, and cultural aspects on tourists’ loyalty intention in the context of Langkawi Island, Malaysia. A total of 200 fully answered questionnaires were collected from ASEAN tourists on the island using the purposive sampling technique, and the data were analyzed using the structural equation modeling technique. The results confirmed that the ‘economic aspect’ and ‘nature aspect’ are important motivational factors affecting tourists’ loyalty intention to revisit Langkawi. Although cultural aspect influences loyalty intention, its effect was weak. Managerial and marketing recommendations were made for tourism in Langkawi based on these findings. © 2019 Elsevier Ltd |
| format | Article |
| id | my.um.eprints-23764 |
| institution | Universiti Malaya |
| publishDate | 2019 |
| publisher | Elsevier |
| record_format | eprints |
| spelling | my.um.eprints-237642020-02-13T00:57:27Z http://eprints.um.edu.my/23764/ Travel motivation among cross border tourists: Case study of Langkawi Park, Jonghyun Musa, Ghazali Moghavvemi, Sedigheh Thirumoorthi, Thinaranjeney Taha, Azni Zarina Mohtar, Mozard Sarker, Md Moniruzzaman HF Commerce Research that focuses on regional tourists in Malaysia is scarce in literature. This study examined the influence of travel motivations; economic, nature, and cultural aspects on tourists’ loyalty intention in the context of Langkawi Island, Malaysia. A total of 200 fully answered questionnaires were collected from ASEAN tourists on the island using the purposive sampling technique, and the data were analyzed using the structural equation modeling technique. The results confirmed that the ‘economic aspect’ and ‘nature aspect’ are important motivational factors affecting tourists’ loyalty intention to revisit Langkawi. Although cultural aspect influences loyalty intention, its effect was weak. Managerial and marketing recommendations were made for tourism in Langkawi based on these findings. © 2019 Elsevier Ltd Elsevier 2019 Article PeerReviewed Park, Jonghyun and Musa, Ghazali and Moghavvemi, Sedigheh and Thirumoorthi, Thinaranjeney and Taha, Azni Zarina and Mohtar, Mozard and Sarker, Md Moniruzzaman (2019) Travel motivation among cross border tourists: Case study of Langkawi. Tourism Management Perspectives, 31. pp. 63-71. ISSN 2211-9736, DOI https://doi.org/10.1016/j.tmp.2019.03.004 <https://doi.org/10.1016/j.tmp.2019.03.004>. https://doi.org/10.1016/j.tmp.2019.03.004 doi:10.1016/j.tmp.2019.03.004 |
| spellingShingle | HF Commerce Park, Jonghyun Musa, Ghazali Moghavvemi, Sedigheh Thirumoorthi, Thinaranjeney Taha, Azni Zarina Mohtar, Mozard Sarker, Md Moniruzzaman Travel motivation among cross border tourists: Case study of Langkawi |
| title | Travel motivation among cross border tourists: Case study of Langkawi |
| title_full | Travel motivation among cross border tourists: Case study of Langkawi |
| title_fullStr | Travel motivation among cross border tourists: Case study of Langkawi |
| title_full_unstemmed | Travel motivation among cross border tourists: Case study of Langkawi |
| title_short | Travel motivation among cross border tourists: Case study of Langkawi |
| title_sort | travel motivation among cross border tourists: case study of langkawi |
| topic | HF Commerce |
| url | http://eprints.um.edu.my/23764/ https://doi.org/10.1016/j.tmp.2019.03.004 |
| url_provider | http://eprints.um.edu.my/ |