Marketing to healthy lifestyle consumers: An analysis of demographic and social cognitive factors
Individuals who adopt a healthy lifestyle are excellent customers for health-related offerings. The present study represents the first attempt to examine group differences between "high active" and "low active" exercisers in demographic and social cognitive characteristics which...
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| Main Authors: | , |
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| Format: | Article |
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College of Management, National Cheng Kung University
2010
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/22981/ http://apmr.management.ncku.edu.tw/abstract.asp?id=384 |
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