Standardization and contextualization: A study of language and leadership across 17 countries
With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate langua...
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| Format: | Article |
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Elsevier Inc.
2011
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| Online Access: | http://eprints.um.edu.my/2256/ http://www.sciencedirect.com/science/article/pii/S1090951610000489 |
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| _version_ | 1831446368033439744 |
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| author | Zander, L. Mockaitis, A.I. Palaniappan, Ananda Kumar et, al |
| author_facet | Zander, L. Mockaitis, A.I. Palaniappan, Ananda Kumar et, al |
| author_sort | Zander, L. |
| building | UM Library |
| collection | Institutional Repository |
| content_provider | Universiti Malaya |
| content_source | UM Research Repository |
| continent | Asia |
| country | Malaysia |
| description | With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context. |
| format | Article |
| id | my.um.eprints-2256 |
| institution | Universiti Malaya |
| publishDate | 2011 |
| publisher | Elsevier Inc. |
| record_format | eprints |
| spelling | my.um.eprints-22562015-03-13T06:04:36Z http://eprints.um.edu.my/2256/ Standardization and contextualization: A study of language and leadership across 17 countries Zander, L. Mockaitis, A.I. Palaniappan, Ananda Kumar et, al HF Commerce With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context. Elsevier Inc. 2011-07 Article PeerReviewed Zander, L. and Mockaitis, A.I. and Palaniappan, Ananda Kumar and et, al (2011) Standardization and contextualization: A study of language and leadership across 17 countries. Journal of World Business, 46 (3). pp. 296-304. http://www.sciencedirect.com/science/article/pii/S1090951610000489 |
| spellingShingle | HF Commerce Zander, L. Mockaitis, A.I. Palaniappan, Ananda Kumar et, al Standardization and contextualization: A study of language and leadership across 17 countries |
| title | Standardization and contextualization: A study of language and leadership across 17 countries |
| title_full | Standardization and contextualization: A study of language and leadership across 17 countries |
| title_fullStr | Standardization and contextualization: A study of language and leadership across 17 countries |
| title_full_unstemmed | Standardization and contextualization: A study of language and leadership across 17 countries |
| title_short | Standardization and contextualization: A study of language and leadership across 17 countries |
| title_sort | standardization and contextualization: a study of language and leadership across 17 countries |
| topic | HF Commerce |
| url | http://eprints.um.edu.my/2256/ http://www.sciencedirect.com/science/article/pii/S1090951610000489 |
| url_provider | http://eprints.um.edu.my/ |