The perception of non-Muslim tourists towards halal tourism

Purpose: This paper aims to explore the perceptions of non-Muslim tourists towards halal tourism in Malaysia and Turkey. It also investigates the extent to which non-Muslim tourists are willing to purchase certain types of halal products and services. Design/methodology/approach: Qualitative data we...

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Bibliographic Details

Main Authors:	Battour, Mohamed, Hakimian, Fatemeh, Ismail, Mohd Nazari, Boğan, Erhan
Format:	Article
Published:	Emerald 2018
Subjects:	BP Islam. Bahaism. Theosophy, etc HD Industries. Land use. Labor HF Commerce
Online Access:	http://eprints.um.edu.my/22333/ https://doi.org/10.1108/JIMA-07-2017-0072
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