Sarker, M. M., Mohd-Any, A. A., & Kamarulzaman, Y. (2019). Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector. Elsevier.
Chicago Style (17th ed.) CitationSarker, Md Moniruzzaman, Amrul Asraf Mohd-Any, and Yusniza Kamarulzaman. Conceptualising Consumer-based Service Brand Equity (CBSBE) and Direct Service Experience in the Airline Sector. Elsevier, 2019.
MLA (9th ed.) CitationSarker, Md Moniruzzaman, et al. Conceptualising Consumer-based Service Brand Equity (CBSBE) and Direct Service Experience in the Airline Sector. Elsevier, 2019.
Warning: These citations may not always be 100% accurate.