Evaluating reputation of agents in e-commerce multi-agent environments
This paper aims to enhance trust in e-commerce multiagent systems by presenting a model to evaluate reputation of provider agents. In this case, we study the most representative trust models in multi-agent systems, which provide different methods for calculating reputation. According to these an...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/14252/1/ICCSCMProcAll.pdf http://eprints.um.edu.my/14252/ |
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| Summary: | This paper aims to enhance trust in e-commerce multiagent
systems by presenting a model to evaluate reputation of
provider agents. In this case, we study the most representative trust
models in multi-agent systems, which provide different methods for
calculating reputation. According to these analysis criteria, a new
approach is presented to compute the reputation of provider agents.
To evaluate the proposed reputation model, an experimental was
carried out in two stages. First, the average accuracy of model in
computing the reputation was evaluated by simulating the proposed
approach in a multi-agent environment. Second, the performance of
the model was compared with a multi-agent environment which
does not apply the proposed model. The experimental results show
that the proposed reputation model can evaluate the reputation of
providers accurately, and the comparison demonstrates that the
proposed model can significantly choose the trustworthy provider
agent. The ultimate goal of this study is to present a model for
computing the reputation of provider agents, and selecting the
trustworthy provider based on this computation. We believe that the
proposed model will be beneficial to enhance trust in e-commerce
environments. |
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