Modelling Consumer Adoption of Internet Shopping
The study explores consumers’ adoption of Internet shopping in the context of tourism products in Britain. The key objective is to propose a model for the prediction of Internet shopping adoption integrating individual and technology characteristics. Drawing upon Davis’ (1989) Technology Acceptanc...
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| Format: | Article |
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IBIMA Publishing
2008
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| Online Access: | http://eprints.um.edu.my/12228/ http://www.ibimapublishing.com/journals/CIBIMA/volume5/v5n26.pdf |
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