The challenges of online shopping / Dr. Baderisang Mohamed, Mohd. Sukor Md. Yusoff and Fatin Hanani Rooslan
Online shopping, based on the Internet’s growth, is emerging in a fast manner. A great number of opportunities for e-vendors have arisen to create and preserve interaction with customers. Although not all customers are the same for a company, those who spend more money and buy more often are the mos...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Kedah
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99713/1/99713.pdf https://ir.uitm.edu.my/id/eprint/99713/ |
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| Summary: | Online shopping, based on the Internet’s growth, is emerging in a fast manner. A great number of opportunities for e-vendors have arisen to create and preserve interaction with customers. Although not all customers are the same for a company, those who spend more money and buy more often are the most important ones. Consumers shop enormously online. Online shopping is rapidly gaining popularity since it provides a wide range of goods and services and a convenient purchasing environment. Online transactions have been gradually rising due to increased mobile device usage and affordable Internet access. |
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