Factors affecting custoemrs’ purchase intention towards hotels online booking system / Nur Shafawati Mohd Shaharudin and Amalina Ismail

Hotel online booking become interest to customers, so hotel pursue into hotel booking system. Regarding to that, the hotel need to aware factors influence customer online purchase intention. Based on the previous literature review, there abundance antecedents of consumer toward hotel’s online bookin...

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Bibliographic Details

Main Authors:	Mohd Shaharudin, Nur Shafawati, Ismail, Amalina
Format:	Thesis
Language:	en
Published:	2019
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/99338/1/99338.pdf https://ir.uitm.edu.my/id/eprint/99338/
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