Addiction to Korean drama on purchase intention of Korean beauty products among adolescents in Malaysia / Norfaezal Abdullah Sani and Ahlam Abdul Aziz

This study examines the relationship between addiction to Korean dramas and purchase intentions for Korean beauty products among Malaysian adolescents. A quantitative research approach was used to collect data from 120 respondents using a questionnaire. The methodology involved stratified random sam...

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Bibliographic Details

Main Authors:	Abdullah Sani, Norfaezal, Abdul Aziz, Ahlam
Format:	Article
Language:	en
Published:	Universiti Teknologi Mara Cawangan Pulau Pinang 2024
Subjects:	Pulau Pinang Universiti Teknologi MARA
Online Access:	https://ir.uitm.edu.my/id/eprint/99016/1/99016.pdf https://ir.uitm.edu.my/id/eprint/99016/ http://ejssh.uitm.edu.my
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