Determinants of Kilang Bateri shoppers’ behaviours

Shopping behaviours is the study of how individual customers, groups or organizations select, buy, use and dispose ideas, goods and services to satisfy their needs and wants. Therefore, the shoppers’ behaviours assumes that the customers are actors in the marketplace. The perspective of role theory...

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Bibliographic Details

Main Author:	Mahbob, Rinie Sofia
Format:	Student Project
Language:	en
Published:	2017
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/98913/1/98913.pdf https://ir.uitm.edu.my/id/eprint/98913/
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