DGM621: Social media marketing / Faculty of Business and Management
This course covers the planning and integration of social media into marketing plans. The students will learn to set objectives, develop a social marketing plan, integrated social media into the overall marketing and communication plans, measure program results, utilize new media technologies and ab...
Saved in:
| Main Author: | |
|---|---|
| Format: | Teaching Resource |
| Language: | en |
| Published: |
2023
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/98808/1/98808.pdf https://ir.uitm.edu.my/id/eprint/98808/ https://aims.uitm.edu.my |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This course covers the planning and integration of social media into marketing plans. The students will learn to set objectives, develop a social marketing plan, integrated social media into the overall marketing and communication plans, measure program results, utilize new media technologies and about the macro-environmental issues affecting social media. |
|---|